Remember back to your high school days and the memory of being assigned the task of writing a 30 page term paper in one of your classes. If you were like most of your peers, the mere thought of this assignment brought tears to your eyes.

Fast forward to today. You are now an entrepreneur starting a business or seeking outside capital to grow your company. You realize with dread that you are going to have to write a business plan to advance your company forward. In fact, the mere thought of writing a business plan most likely conjures up memories of your high school days preparing term papers.

Don’t fear. Resist the urge to run. Yes, I admit that developing a plan is a lot of work. However, the business planning process has so much to teach you about your business and the opportunity in front of you that it is well worth the time and effort required to see the process through to the end.

Experience has taught entrepreneurs and small business owners that the benefits of the business planning process include:

1. Providing you a 360 degree view of your company, allowing you to examine its viability and potential for growth and success.

2. A business plan is powerful tool for ensuring that the founders and management team are committed to a common set of goals by forcing individuals to reconcile any differences they may have into a unified plan of attack.

3. A business plan is an excellent method of communicating your vision, mission, values and goals to the stakeholders that will help you launch and grow your business – suppliers, partners, customers, employees and board members.

4. Helps companies gain a more thorough understanding of the opportunities and challenges in their market and industry, and craft strategies and tactics that will directly respond to customer needs.

5. Your company has competition, and ultimately your success will be determined by how you set your company apart from that of your competitors. A business plan empowers you with valuable competitive insight and enables you determine how to differentiate your products, services and value proposition.

6. The better you understand your business the more effective you will be in creating the right management team for your company. The landscape is littered with companies with great products and huge markets that either didn’t make it or didn’t reach their potential because the management team lacked the appropriate skills, talent or experience to capitalize upon its opportunity.

7. A well thought through business plan will lay out a comprehensive strategy and time-line for implementation and operations of the company in the early and emerging stages of growth.

8. Allows you to examine “what-if” scenarios and create back-up plans should your Plan A turn out differently than you originally expected – a situation which happens quite frequently.

In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

Restaurants need to encompass considerable marketing avenues for the sake of success. Without publicity and marketing, there are chances that the restaurant may not survive in the market. But with thorough planning and enactment, the restaurant’s promotion can grab the customer’s attention just like that.

The restaurant business is quite tough. It is difficult for the owners to flourish in this thrift and with very low profits. Restaurant owners are enthusiastic about food because not much profit is left after paying all the mandatory expenses like produce, wages, upkeep, and maintenance. Better so than eternally, restaurants publicity and marketing are necessary.

Some restaurant owners thoroughly expand their profit margin by contracting their business prototype and resemblance to others, assembling a franchise, spreading their reputation, and cultivating a future passive income. While others choose to concentrate on their flagship eatery, trusting that quality over quality is vital for drumming up future business.

Smart advertising encourages the restaurant owner to create a good reputation in the market and reach customers who might not even have heard about the restaurants near them. It also promotes the restaurants with discounts, offers, special occasions, and new items to the menu.

For marketing purposes, the best way is social media. Whether people are seeking someplace to dine in safely or looking for the best takeaway service, they turn on the social media app. The more the traffic drives to your specific website or page, the more you will succeed in this business.

What the advertising brings to the restaurants

It helps to target customers, as if the customers like the taste of the food at a specific restaurant, they will start recommending that place to their colleagues and friends. Advertising helps target particular types of customers and proves to be more effective.
Advertising certainly helps to stay competitive in the business. The competitors will be advertising their specific establishment to the customers. They will assume that the establishment has lacked publicity, is less thriving, and offers less than the other competitors.
Publicity and advertisement are thoroughly an investment. If the restaurant owner is investing wisely, they will surely profit from that. But the amount to be spent on publicity depends upon the area and type of restaurant. Usually, casual and family-specific restaurants do not spend more on advertising, while fine-dining restaurants spend more because they must create a lavish image.
Publicizing can certainly help to develop crucial aspects of the restaurant’s reputation. Advertising fetches the customers by creating the business’s reputation in the community.
Hiring a marketing agency can reduce almost all of the burden regarding advertisement. A good social media marketing agency can maintain whatsoever the name’s niche and aesthetics through social media. Great brand recognition can lead to more followers, leading to more traffic to the site and a boost in orders.